It’s not news that 2016 was a successful year for Kylie Jenner!
The 19 year old superstar managed to expand her cosmetic line ‘Kylie Cosmetics’
with Kyshadows and Kyliners and opened up a Pop Up show in Los Angeles.
According to a report from The New York Times, the youngest of the Jenner-
Kardashian clan has managed to earn more than $10 Million from the sales of
her branded products.
The report claims that Kylie uses a marketing tool called “the drop” that consists
of building a big hype for a product on social media before it comes up, thus
building a demand.
That’s definitely true and Kylie has been very smart this year using social media
(Instagram, Snapchat & more) on her advantage. We can’t wait to see what she
will do in 2017!